Participatory
Authors are part of the event rather than passive attendees. Depending on the event, that may mean selling books, signing copies, presenting, performing, decorating, demonstrating, or interacting directly with visitors.
| 30 Oct 2026; 06:00PM - 09:00PM Haunted Library 2026: A Fundraiser for the Mesa Book Festival |
Shameless Book Promotion by Proxima Emporium
Shameless Book Promotion creates and organizes participatory events that give authors real opportunities to meet readers, sell and sign books, build visibility, and become part of memorable public experiences.
These are not simply events for authors to attend. They are events where authors can participate — as vendors, performers, exhibitors, signers, presenters, or part of the attraction itself.
Authors spend a lot of time trying to reach readers through websites, social media, advertising, newsletters, and online marketplaces. Shameless Book Promotion adds another piece to that mix: being in the room with readers.
Proxima Emporium develops public-facing events where books and authors become part of an experience. Some events may be traditional book-selling opportunities. Others may combine books with entertainment, performance, holidays, food, community activities, or unusual venues.
The goal is simple: create reasons for readers to show up, then give authors meaningful ways to participate.
Authors are part of the event rather than passive attendees. Depending on the event, that may mean selling books, signing copies, presenting, performing, decorating, demonstrating, or interacting directly with visitors.
Events are designed around attracting members of the public and creating opportunities for authors to meet people who may become readers, customers, and fans.
Not every book event needs to look like a traditional author signing. Shameless events can combine books with entertainment, seasonal activities, food, performance, shopping, and community experiences.
Every event should give participating authors a practical opportunity to increase visibility, introduce their work, build their audience, and ideally sell books.
Shameless Book Promotion events can take many forms. Here are a few examples of the kinds of experiences the program can produce.
A Halloween book event where authors become part of the attraction. Authors can dress in costume, decorate their spaces or vehicles, give out candy, meet families and readers, and sell and sign books during a public Halloween experience.
The Haunted Library demonstrates the Shameless idea particularly well: authors are not simply appearing at an event — they help create it.
Books, authors, food, and a casual community atmosphere come together in an event designed to encourage browsing, conversation, discovery, and book sales.
Rather than asking the public to attend a traditional signing, Books & Barbecue gives readers another reason to come out and discover authors while they are there.
A live literary performance event that gives writers the opportunity to put their fiction directly in front of an audience.
Performance, competition, audience participation, and storytelling turn the written word into a live experience while giving participating authors another way to introduce themselves and their work.
Put a face and personality behind your books and have conversations that are difficult to reproduce through online promotion alone.
Many Shameless events are designed to create direct-selling opportunities for participating authors.
Repeated public appearances help readers begin to recognize an author's name, books, characters, and brand.
Creative events give authors promotional opportunities beyond the traditional bookstore table or social media post.
Follow the latest Shameless Book Promotion events, registration announcements, participating-author opportunities, event recaps, deadlines, and new event concepts below.